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Organic Living
General Grocery Marketing
Newspaper Reporting
Design Samples |
Organic Spices. Throughout history, the cold months posed several problems for cooks. Without access to the warmer months' abundance, food was scarce and had the possibility of being bland. As our ancestors learned more about food preservation, specifically, the drying of herbs - food in the colder months could be more flavorful.
These days, availability of fresh produce, meat, dairy, and seasonings allow us the ability to prepare nearly any
meal we want, any time of the year. But there's still nothing like the smells of certain spices wafting through a
house during the cold months. Cinnamon invokes cider, cakes, or breads for a breakfast on a chilly Saturday morning;
thyme and sage make you think of simmering soups or roasting poultry on a cold, blustery night.
Part of our ability to buy and sell year-round is due to irradiation. Irradiation is a controversial process in
which food is exposed to high levels of radiation in order to disrupt the DNA of bacteria so that they cannot reproduce,
thus extending the shelf-life of the food. If the food is irradiated properly, it does not become radioactive. However,
when food is irradiated, the radiation breaks up the molecular structure of the food and creates new chemicals, known as
unique radiolytic products (URPs). These URPs include benzene, formaldehyde and a host of known mutagens and carcinogens.
Irradiation kills vitamins, friendly bacteria and enzymes, effectively rendering the food dead and therefore useless to
your body. In addition, some of the friendly bacteria killed in this process naturally control the growth of harmful
bacteria.
Those in the organic and health-conscious communities are concerned with irradiation, claiming that the money and time
would be better spent by seeing to cleaner food processing facilities, and preventing contaminations like e-coli and
salmonella in the first place, rather than irradiating after contamination has taken place. They also claim the shelf-life
extension is negligible, at best, and are concerned about exposing people, as well as the animals and animal products we
consume (animals eat irradiated food as well) to URPs.
Many herb and spice manufacturers have taken the lead to produce and market non-irradiated products. The big reason for
this is that many people who purchase herbs do so for their potential medicinal benefits. Irradiated herbs and spices are
said to be rendered useless when used for health reasons. Furthermore, many cooks who use seasonings are usually very
knowledgeable about blending of flavors; in a culinary sense, irradiated seasonings lack the flavor and complexity of the
non-irradiated seasonings.
Fresh, frozen and dried seasonings are big sellers this time of year for casseroles, pies and more. By promoting
non-irradiated herbs and spices this year, you'll appeal to a segment of consumers who are knowledgeable about the
issue, generally want something very specific, and will usually pay a bit more for what they want.
For more information about Haddon House's natural and organic seasonings,consult our Natural Catalog, or speak
with your sales representative.
Photo by Dena O'Hara.
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