Soups are to cold weather as salads are to warm, and they encourage - in their many varieties - a boost in organic sales. As the temperatures drop, your customers will want the smell of a hearty soup wafting through their homes. As news of problems with genetically modified produce reaches more people, as well as the US Centers for Disease Control and Prevention's report that obesity has reached epidemic levels, consumers are likely to consider more healthful, and often organic, diets.

Soup creates an opportunity for merchants to play up their organic produce and meats, for consumers who like to cook. To increase sales, you might want to have a soup demo, offering samples of a warm autumn soup, made from organic ingredients in your store. Recipe cards will reinforce sales, directing customers to which specific ingredients are needed to create the soup.

What is attractive about soup season is that it encompasses a broad range of items in your store, like produce, meats, pasta, rice, breads, and dairy, and allows for any customer - from the accomplished chef to those less comfortable at the stove - to easily make a delicious meal.

For those customers who are less accomplished in the kitchen or who don't have much time to cook, Haddon House offers a medley of organic soups, stews, and chilis, made from the finest ingredients and complementary flavor combinations. These almost-ready-to-eat soups require very little time and skill to prepare. We carry a wide range of canned soup, frozen soup, as well as dried soup mixes, organic as well as conventional, and are often just as tasty as a homemade soup.

Merchants who showcase organic broths, beans, and pasta will see a surge in sales. By marketing the prepared soups with produce and meats, you may stimulate your customers' creative side, resulting in even more sales.

For more information on a successful organic soup promotion or Haddon House's line of organic soups, stews, and chili, contact your sales representative.

Photo by Dena O'Hara.