Historically, organic foods have been somewhat of a tough sell, as they're more expensive, and have the erroneous reputation of tasting like the packaging in which they're sold. In recent years, we've seen new processes enter the arena, new sweeteners, new combinations of flavors which have made organic foods more universally appetizing. Some of the biggest selling organic items are breakfast cereals, which have broad-based appeal to many consumers, as cereal is efficient and healthy for breakfast, and is easily transported for snacking. Rice, wheat and corn account of the three largest crops in the world, in that order; these grains are important to the manufacturing of breakfast cereals. When you think about the positive effect organic farming has on the environment, promoting organic grains makes a lot of sense.

How can you boost the sales of your organic cereals? Up until fairly recently, organic foods sold primarily to environmentalists, according to a recent New York Times Magazine article. These true naturalists are the people on whom the organic industry has been built ­ the outwardly directed, socially-responsible consumer. While their numbers are growing, we're seeing a large number of health seekers also buying organic cereal. Generally speaking, these people are less concerned about the environment and more concerned with their own health, according to the New York Times Magazine.

By tapping into that market ­ the generation that buys supplements and goes to the gym after work ­ you will undoubtedly see an increase in your organic sales. To acheive this in your cereal aisle, be sure to announce the health benefits of organic cereals (i.e. low in fat, no preservatives, naturally sweetened, an energy booster, etc.) with shelf-talkers. Also, demos are a good way to convey the same message, and may inspire the health-conscience to pick up a few boxes for their homes and offices.

Also, bringing up other selling points of organic cereal, namely, that it has not been genetically modified, will also increase sales. Genetic modification is a process in which seed genes are spliced with chromosomes from other organisms (plant or animal) that make the seed more resistant to insects and weed killers. Organic certification does not permit the use of GMOs. Research shows that grains that have been genetically modified may pose significant problems to the environment, and may have health risks, too. Education of your staff and consumers on genetic modification will most likely result in an increase of sale of organic products throughout your store.

Haddon House has well over 100 different varieties of cereal, many of which are organic. For more information about our organic cereal, or our natural and organic program, please talk to your Haddon House sales representative.

Photo by Dena O'Hara.